Case Study: LNDR grows its global women’s community with Strava

LNDR grows global reach with Strava and drives 90% new contacts

LNDR, a female performancewear brand, sought to expand its global presence and connect with highly engaged, like-minded athletes. To achieve this growth while staying true to its authentic, "no bllsht" ethos, the brand partnered with vendor Strava to launch a Sponsored Challenge on the platform.

Strava's solution involved LNDR creating a Strava Club and running a "LNDR Life Not Resolutions" Sponsored Challenge, which invited athletes to complete 300 minutes of activity. The results were significant: a 90% new contact rate, over 1,700 new Club members, and more than 2,500 user-generated activities tagged with the brand. Strava helped LNDR exceed its key growth and visibility KPIs by 121% in its core markets, successfully building a genuine global community.

LNDR