Case Study: GU Energy Labs boosts global athlete engagement and new customer growth with Strava

GU Energy Labs reaches 86,500 participants with Strava

GU Energy Labs, an endurance nutrition brand, wanted to boost its global brand visibility and drive new customer growth by engaging with athletes. To meet this challenge, they partnered with vendor Strava to launch their first-ever Sponsored Challenge.

Strava implemented a global Challenge that targeted key markets like the USA, Australia, and New Zealand. The campaign was a major success, far exceeding its goal by attracting over 86,500 participants. For Strava, this resulted in significant measurable impact, including 83 new customers for GU and a 32% reward clickthrough rate, proving the channel's value for both brand building and performance marketing.

GU Energy Labs