Case Study: EdenTree drives donations and awareness for the Black Swimming Association with Strava

EdenTree doubles donation target to £40,000 with Strava

EdenTree Investment Management, a UK-based firm focused on responsible investing, wanted to build on its charitable mission with an activation that motivated people to move. They partnered with Strava on a Sponsored Challenge to raise awareness for the Black Swimming Association and unlock donations for the cause.

Strava implemented a challenge where participant activity unlocked a £20,000 donation from EdenTree. The activation was an overwhelming success, far exceeding participation expectations. This resulted in EdenTree doubling its initial donation target to £40,000 for the charity and successfully growing its awareness with Strava's UK audience.

EdenTree