Case Study: Chipotle boosts engagement and Lifestyle Bowl sales with Strava

Chipotle boosts Lifestyle Bowl sales 20% with Strava

Chipotle wanted to change "Quitters Day" to "No Quitters Day" to help its audience sustain healthy habits and increase brand visibility and love. The brand sought a partnership with Strava, recognizing an alignment between its own running community and Strava's highly engaged audience of athletes.

Strava implemented a Sponsored Segment Challenge to reward fans for maintaining active lifestyles. The activation engaged over 190,000 athletes across six U.S. cities, generating over 700 million media impressions and significantly increasing brand relevance. Most importantly, Strava helped drive a 20% increase in Lifestyle Bowl sales for Chipotle.

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