Case Study: CamelBak achieves global athlete engagement and 43,000+ new leads with Strava Challenges

CamelBak drives 43,000+ new leads in 2 months with Strava

CamelBak, a leading hydration innovator, aimed to expand its customer base and build stronger connections with runners and cyclists worldwide. To address this challenge, the company partnered with Strava to launch two global Strava Challenges in the summer of 2025.

Strava implemented a solution that used two sponsored challenges, one for cyclists and one for runners, which offered participants a compelling discount and entry into gear giveaways. The results were exceptional, with the campaigns engaging over 300,000 global participants who logged more than 1.2 million activities. This effort generated over 43,000 new email leads for CamelBak, significantly exceeding their expectations.

CamelBak