Case Study: Temecula Creek Inn achieves a rustic, unified restaurant brand with Strausberg

Temecula Creek Inn rebrands Cork Fire Kitchen with Strausberg in one complete brand package

The Temecula Creek Inn, a hotel in California's Temecula Valley, sought to rebrand its signature restaurant. They partnered with the vendor Strausberg to develop a new name and complete brand identity that would reflect the establishment's rustic vibe and its focus on artisanal, organic cuisine.

Strausberg developed the name Cork Fire Kitchen and created a comprehensive brand package. This included an illustrative etching style used for the logo and all collateral, which extended to menu design, décor, employee uniforms, and marketing newsletters. The new identity successfully encapsulated the restaurant's dedication to organic, locally-sourced fare, setting a new standard for an immersive dining experience.

Temecula Creek Inn