Case Study: Solage achieves strong market appeal and high occupancy with Strausberg’s full-service branding and web design

Solage achieves strong market appeal and high occupancy with Strausberg

Solage Calistoga, an Auberge Resort & Spa, sought to establish a strong new identity as part of a portfolio expansion. They partnered with the full-service marketing vendor Strausberg to develop a comprehensive brand platform for the property.

Strausberg created the "Solage" name and its "comfortably cool" brand platform, reflecting the resort's relaxed atmosphere. The solution included a brand identity, a website with booking capabilities, advertising, and collateral. As a result, the resort opened with strong market appeal and consistently high occupancy rates, becoming one of the most successful properties in the Auberge collection.

Solage