Case Study: Rancho Bernardo Inn Reimagines AVANT Restaurant with Strausberg Group

Rancho Bernardo Inn refreshes AVANT with Strausberg in 3 brand deliverables

The Rancho Bernardo Inn approached the Strausberg Group with the challenge of revitalizing its hotel's signature restaurant. The goal was to create a brand that honored the establishment's French culinary concept while simultaneously infusing it with a fresher, modern Californian vibe to better appeal to its target audience.

The Strausberg Group developed the name "AVANT," meaning "forward" in French, to reflect the restaurant's new direction. They created a comprehensive visual identity package, including vibrant collateral that featured a fork icon to highlight the "farm-to-fork" culinary philosophy. This solution by Strausberg successfully reimagined the dining experience, resulting in a fresh and forward-thinking brand identity for the AVANT Restaurant.

Rancho Bernardo Inn