Case Study: Jack O'Neill Restaurant & Lounge revitalizes its coastal brand with Strausberg

Jack O'Neill Restaurant & Lounge revamps surf-inspired branding with Strausberg

The customer, Jack O'Neill Restaurant & Lounge, sought to rebrand to better capture the coastal surfer vibe of its Santa Cruz location in a more sophisticated way. They partnered with the vendor Strausberg to develop a new brand identity that would resonate with this vision.

Strausberg implemented a comprehensive solution that included a new logo, signage, and collateral. The strategy incorporated vintage black and white photography, rustic wood textures, and whimsical quotes to embody a carefree, sophisticated surfing aesthetic. Through this work, Strausberg successfully revitalized the brand to reflect a unique blend of vintage surf culture and contemporary dining.

Jack O'Neill Restaurant & Lounge