Case Study: Auberge Resorts achieves a cohesive luxury brand experience with Strausberg

Auberge Resorts deepens boutique luxury branding over a decade with Strausberg

Strausberg worked with Auberge Resorts & Villas to address the challenge of creating greater synergy and a cohesive overarching brand identity for its initial group of seven distinct boutique luxury hotels. The goal was to unify these properties under a single, powerful brand that could transcend its individual parts.

The solution involved Strausberg developing an integrated strategy that distilled the company's fundamental values into a core brand difference: one-of-a-kind experiences that capture the soul of a destination. This was executed through brand identity, website design, and digital marketing. As a result, Strausberg successfully marketed new luxury villa developments in Mexico and continues to support the brand, having established a partnership that has lasted well over a decade.

Auberge Resorts