Case Study: National Wildlife Federation achieves donor-centric CRM, cost savings, and advanced analytics with StratusLIVE

National Wildlife Federation - Customer Case Study

The National Wildlife Federation (NWF), a long-standing conservation organization founded from the 1936 North American Wildlife Conference, reached a turning point in 2012 when its volume-driven fundraising model and a patchwork of legacy systems led to rising costs, duplicated and incomplete donor records, reliance on outside vendors, and underperforming direct-response campaigns. Leadership decided incremental fixes weren’t enough and moved to prioritize donor lifetime value and a true CRM culture to better identify and engage high-value, well-aligned supporters.

NWF implemented StratusLIVE for Fundraisers CRM along with nonprofit business intelligence and analytical marketing tools, consolidating disconnected systems, bringing segmentation and campaign development in-house, and enabling real-time analysis. The change produced faster, data-driven decision making (cutting appeal planning from weeks to hours), eliminated multiple legacy systems and external consultants, improved donor profiles and engagement tracking, and increased ROI and response rates through predictive, constituent-level targeting.

National Wildlife Federation

Caroline Itoh

Associate Vice President of Strategic Business Operations