Case Study: National Wildlife Federation achieves real-time fundraising agility — cuts appeal lead time from 6 weeks to a few hours with StratusLIVE

National Wildlife Federation - Customer Case Study

National Wildlife Federation (NWF), long dependent on high‑volume membership rolls, direct mail and multiple software tools and consultants, faced rising costs, churn of low‑value donors and underperforming fundraising appeals that struggled to meet performance goals. Disconnected systems and outsourced data and segmentation made it difficult to become donor‑centric and slowed campaign lead times to about six weeks.

NWF completed a digital transformation by implementing StratusLIVE as a single donor‑management platform, shifting focus from volume to lifetime donor value and bringing segmentation and campaign development in‑house. Real‑time analysis and analytical marketing reduced waste and costs, increased response rates and speed to market, strengthened donor relationships, and cut fundraising lead time from six weeks to a few hours.

National Wildlife Federation

Caroline Itoh

Associate Vice President of Strategic Business Operations