Case Study: Unum Ireland builds brand loyalty and boosts recruitment with Stratticus Studio

Unum Ireland boosts web traffic by 63% with Stratticus Studio

Unum Ireland, a major insurance company, faced the challenge of establishing its brand identity in Ireland to attract new IT talent and build loyalty among existing employees, despite not selling products there. They engaged Stratticus Studio to develop a branding and digital marketing campaign to address this recruitment and awareness challenge.

Stratticus Studio implemented a comprehensive solution including branding, messaging, design, animation, and targeted digital advertisements. This strategy resulted in a 63% increase in web traffic, a 41% rise in social media engagement, and a 57% increase in social media conversions, successfully meeting Unum Ireland's recruitment and branding objectives.