Case Study: a global FMCG identifies digital marketing talent pools with Stratigens

A global FMCG company to find digital marketing talent pools

A global FMCG company, which operates approximately 50 brands with over 80,000 employees, sought to transition from a B2B to a B2C model. This shift required attracting new digital marketing talent, a skill set they lacked internally. Facing disruption from changing consumer habits, the company needed to identify the best global locations to hire this talent. Stratigens was engaged to help address this strategic challenge.

Using its labor market analytics platform, Stratigens provided the client with data on talent supply, demand, salaries, business risk, and commercial property costs across four potential cities. This enabled the FMCG company to quickly differentiate between the locations and make a data-driven decision on where to establish a team. The insights from Stratigens, which condensed a typically month-long research project into a faster process, allowed the client to plan an informed market entry and gain a competitive advantage in talent acquisition.