Case Study: Philip Morris International improves services and marketing insights with Stratifyd

Philip Morris International - Customer Case Study

Philip Morris International (PMI) needed a way to analyze omni-channel data to better understand market trends and the overall customer experience across its global business. Working with Stratifyd, PMI used a platform designed to support more than 27 languages to help visualize unstructured data and analyze conversations about its own brands, products, and competitors.

Using Stratifyd, PMI compiled customer feedback from eCommerce reviews, online mentions, customer care reviews, Net Promoter Score surveys, and BazaarVoice. The solution helped the company identify trending topics and other actionable insights that improved services, NPS, and marketing strategies.

Philip Morris International