Case Study: Masco improves customer insights and product strategy with Stratifyd

Masco - Customer Case Study

Masco, a global manufacturer of home improvement and home construction brands, needed a faster way to analyze omnichannel customer feedback and competitive trends. Its marketing team did not have time to manually review reviews and social media, so it turned to Stratifyd for help analyzing product performance, especially for paints and sealants.

Using Stratifyd’s NLU-powered analytics platform, Masco quickly ingested and scored thousands of reviews from multiple data sources to surface sentiment, customer insights, and market trends. Stratifyd also helped Masco validate demand for a potential aerosol chalk-finish paint by analyzing social channels, enabling the team to move forward with the product; overall, the platform saved marketing time, increased executive reporting cadence, improved customer satisfaction, and supported customer acquisition, retention, and competitor tracking.

Masco