Case Study: Leading Consumer Goods Company gains customer journey and competitive insights with Stratifyd

Leading Consumer Goods Company - Customer Case Study

Leading Consumer Goods Company partnered with Stratifyd to better understand the customer journey, improve eCommerce and competitive analytics, and support a rebranding effort for its vape products. Facing weak branding and marketing performance in a shifting market, the company needed clearer insight into customer preferences, channel differences, and how to position itself more effectively against competitors.

Using Stratifyd’s analytics platform, the company uncovered key product and pricing insights, including flavor performance issues, confusion around “intense” nicotine naming, and abuse of its $1 starter-kit promotion. Stratifyd also identified packaging and product quality issues such as leaking pods. As a result, the company improved inventory and planning decisions, refined its marketing and core flavor strategy, reduced promotional waste, and saw increased brand awareness and more positive feedback.