Case Study: a Fortune 500 consumer packaged goods company improves messaging and saves money with Stratifyd

Fortune 500 Consumer Packaged Goods Company - Customer Case Study

A Fortune 500 consumer packaged goods company in the personal care sector faced significant marketing challenges. Their legacy solution was limited to basic social listening, which made it difficult for them to customize global content and communications across all of their marketing channels. They turned to the vendor Stratifyd for a more advanced solution.

Stratifyd provided a platform that gave the company quick access to over 100 data channels, decreasing the time spent on data analysis by ten times. This deeper analysis improved their messaging by allowing them to incorporate direct, positive consumer feedback. Most notably, Stratifyd's insights prevented an expensive inventory increase on a product with high sales but low consumer sentiment, saving the company money and revealing new revenue opportunities.