Case Study: Fortune 1,000 FinTech Company improves customer retention with Stratifyd

Fortune 1000 Fintech Company - Customer Case Study

The Fortune 1000 fintech company faced significant challenges in analyzing vast amounts of customer and employee feedback from sources like NPS surveys and internal ticketing systems. Their product managers struggled to identify pain points and prioritize features, while their small team of analysts was bogged down maintaining taxonomies and fulfilling time-consuming internal data requests, preventing them from generating timely, actionable insights using their previous analytics solution.

The company implemented Stratifyd, which uses unsupervised machine learning to automate the extraction of insights and enable self-service analytics. With Stratifyd, the product team enhanced software based on customer feedback, the marketing team developed targeted campaigns, and the HR team analyzed employee sentiment. This resulted in improved customer experiences, increased retention, faster product enhancements, and allowed analysts to spend less time on analysis and more on strategic projects.