Case Study: Arvato improves customer voice detection and response speed with Stratifyd

Arvato - Customer Case Study

Arvato, the Bertelsmann customer relationship management company, faced the challenge of analyzing a large volume of customer feedback from social platforms in China, especially Weibo. To better understand customer voice and improve CRM service, Arvato turned to Stratifyd and its AI-powered text analysis and taxonomy tools.

Using Stratifyd, Arvato built a customer voice detection system to classify content, distinguish real accounts from fake or bot accounts, and identify customer intent. The solution enabled Arvato to respond to Weibo mentions within 30 minutes, while also saving time, improving accuracy and efficiency, and helping increase revenue.

Arvato

Annie Wu

Senior Data Manager