Case Study: Blue Cross achieves clearer strategy execution with StrategyWorks

Blue Cross - Customer Case Study

Blue Cross, a UK-based animal welfare charity, faced challenges in strategic execution. They had multiple disconnected frameworks, objectives without clear KPIs, a large misaligned project portfolio, and relied on complex, hard-to-maintain spreadsheets for tracking. This made it difficult to understand what work was truly adding value or if the strategy was achieving its desired impact. They engaged Shapecast to implement their StrategyWorks platform to bring clarity and cohesion to their strategic planning and delivery.

Shapecast delivered a structured planning process, helping Blue Cross rework its strategy and define clear objectives and KPIs. They implemented the StrategyWorks system to provide a single, integrated view of all strategic work, linking project outputs directly to overarching KPIs. This provided the charity with real-time transparency, easier reporting, and the ability to instantly see project progress and their contribution to strategic goals. As a result, Blue Cross gained a faster way to track work, a clear view of what was and wasn’t working, and raised the organization’s strategic execution capabilities to a common standard.

Blue Cross

Iain Heaton

Deputy CEO