Case Study: FiredUp Corporation achieves 10% sales and profit growth and company-wide strategic alignment with StrategyBlocks

Fired Up Corporation - Customer Case Study

Fired Up Corporation, a global manufacturer and distributor of heating solutions and fireplaces (about 400 employees and £16M revenue), faced growing complexity from managing three distinct brands, dispersed teams and multiple facilities. Their 20:20 Vision lacked executable clarity—too simple as a one‑page plan and too cumbersome in sprawling spreadsheets—so they sought a strategic planning platform to connect vision to daily work. They selected StrategyBlocks’ SaaS strategic planning and execution solution to address this gap.

StrategyBlocks replaced Fired Up’s complex spreadsheets with a visual, real‑time platform (including its Cascading Metric approach) that clarified ownership, KPIs and task alignment; the vendor worked with the company to tailor dashboards and roll the system out from executives to the wider organization. Combined with new 1:1 meeting routines, StrategyBlocks drove company‑wide engagement within six months and, in 18 months, helped Fired Up achieve a 10% increase in sales and a 10% increase in profit, stay ahead of its 20:20 milestones, and scale to roughly 1,200 blocks and 60 users while improving alignment, culture and onboarding.

Fired Up Corporation

Jonathan Bradley

Managing Director