Strategy
60 Case Studies
A Strategy Case Study
Tory Burch, the global lifestyle brand known for accessible luxury since 2004, needed clearer, consolidated reporting to manage product sales and promotions, returns, store-to-store comparisons, foot-traffic conversion, and supply chain issues—all with the ability to analyze by store, employee, and product. Without that visibility, regional and store managers, marketing, planning, and finance teams were making decisions without complete information.
Southport performed a data model overhaul and implemented an end-to-end MicroStrategy solution with pushed reports, self-service dashboards, mobile and store-ops apps, and custom reporting. The platform delivers drill-down P&L and sales insights, promotion and campaign tracking, and supply-chain visibility, enabling staff at all levels to create reports, spot bottlenecks, and make faster, better-informed decisions.