Case Study: Pfizer scales governed analytics across 27 markets with Strategy

Pfizer scales governed analytics across 27 markets with Strategy and boosts utilization to 90%

Pfizer, a global pharmaceutical company, faced the challenge of scaling governed analytics across its thousands of field representatives in 27 countries. Its field force struggled with inconsistent, static reports divided across multiple BI tools and needed reliable access to insights, including in areas with limited connectivity. To address this, Pfizer partnered with Strategy to build a shared semantic foundation for its long-term analytics vision.

The solution implemented by Strategy centered on a governed semantic layer, which provided a common global reporting solution with reusable, localized templates. This enabled mobile-optimized dashboards with offline access and multi-language support. As a result, Pfizer achieved 90% report utilization, up from 10%, and now supports over 15,000 users across six business units with faster, consistent insights. Strategy's platform provided a 360-degree view of data that helped field representatives optimize their conversations and focus on integrated insights.

Pfizer