Case Study: Nielsen achieves instant, secure mobile analytics and high user adoption with MicroStrategy

Nielsen created the Nielsen On the Go smartphone app

Nielsen, a global leader in data and analytics for media, retail and consumer goods, needed to give retail and manufacturing executives instant, on‑the‑go access to business analytics. The challenge was complex: a high‑performance, multi‑tenant mobile solution that handled large volumes of data from diverse sources, enforced strict per‑client data security, avoided bespoke ETL per customer, automated updates, and delivered a polished, cross‑platform experience on iOS and Android in both orientations.

Nielsen built the Nielsen On the Go app on the MicroStrategy Mobile platform, using a single scalable data model, custom visuals and branding, and Command Manager to optimize caching and performance. The result is a secure, multi‑tenant app that meets 95% of client needs without customization, delivers instant performance insights, drives strong user adoption and satisfaction, and empowers clients to analyze sales, market share and KPI trends from anywhere.

Nielsen

Nadir Türkman

Global Solution Partner