Case Study: Thirty-One Gifts achieves self-service field analytics and improved consultant retention with MicroStrategy on AWS

Insights On 50,000 Sales Consultants Are ‘In The Bag’

Thirty-One Gifts, a top-20 direct-selling company with 69,500 independent sales consultants and more than 1,000 corporate employees, sells personalized home-organization products and empowers women entrepreneurs. The company struggled with overreliance on spreadsheets and costly third-party reporting—consultants were paying out-of-pocket for sales metrics and leaders lacked visibility into individual and team performance—so they needed an easy, self-service analytics tool to save time and money and better manage remote teams.

Thirty-One Gifts migrated their data warehouse to MicroStrategy on AWS and launched the Leader Business Management Tool, rolling the app out to the first 2,000 users within five months. The governed, scalable solution delivered self-service reporting for consultants and executives, improved retention and team productivity, reduced costs and deployment time, and enabled rapid prototyping and reliable environment monitoring.

Thirty-One Gifts

Chris Newland

Senior BI Manager