Case Study: GUESS accelerates AI-driven insights with Strategy One

GUESS unifies data across 1,500 stores with Strategy

Guess, a $2.8 billion global lifestyle brand, faced challenges with friction in its traditional analytics lifecycle, which was slow, prone to human error, and unable to deliver insights at the speed required for its fast-paced operations. Partnering with Strategy, Guess sought to unify its data and leverage AI-driven innovations to improve decision-making across its global retail, wholesale, and eCommerce channels.

Strategy implemented a strong data foundation with a semantic layer for governance and deployed its GenAI bots through an early access program. This solution provided Guess with a conversational, natural language interface for accessing data, which accelerated development cycles and delivered faster, more accurate insights. The partnership with Strategy resulted in improved semantic alignment across the company, increased data accessibility for users, and the ability to deploy powerful AI pilots in just days, keeping the brand ahead of the curve.

Guess