Case Study: Fanatics achieves real-time, scalable self-service analytics with MicroStrategy

Fanatics Chooses Microstrategy to Empower Business Users

Fanatics, the largest online retailer of officially licensed sports apparel with over $1B in annual revenue, collects massive volumes of data—from 30 million orders and 250 million website visits a year to social, event, and news feeds. Its Excel‑based reporting couldn’t scale or support self‑service and near real‑time needs, so the company sought a modern cloud analytics platform to empower business users and operationalize real‑time insights.

Fanatics moved data to AWS (Amazon Redshift), added a Hadoop layer for 500 TB of log data, and deployed MicroStrategy (including the MicroStrategy Cloud Platform) for secure, self‑service BI. The implementation expanded from 10 to 500+ active users, supports thousands of daily queries and seven large in‑memory cubes (~100M rows each), enables rapid drill‑down and elastic scaling for peak demand, and has shifted teams from preparing data to analyzing it for faster, data‑driven decisions.

Fanatics

Amit Jain

Senior Manager of Business Intelligence