Case Study: Dallas/Fort Worth International Airport achieves real-time insights and major productivity gains with MicroStrategy mobile analytics

Dallas/Fort Worth International Airport - Customer Case Study

Dallas/Fort Worth International Airport, one of the world’s busiest airports, faced a fragmented data environment that forced staff to spend more than half their time compiling, transferring and proofreading spreadsheets across multiple platforms, creating risk of human error and slowing business decisions.

Working with MicroStrategy, DFW implemented a unified data warehouse and an iPad app that delivers real‑time KPIs, heat maps and reporting. The solution eliminated manual data‑entry errors, boosted accountability, transparency and efficiency, cut paper use by about 50%, helped managers spot trends (including a verified 10% increase in a tenant’s sales) and enabled deeper analysis of high‑value areas such as parking (over $100M annual revenue); DFW plans to extend the app to iPhone users.

Dallas/Fort Worth International Airport

Anella Campbell

VP of Concessions