Case Study: Coach New York achieves faster time-to-insight and streamlined retail decision-making with MicroStrategy

Coach - Customer Case Study

Coach, the New York design house known for luxury handbags and accessories, outgrew its legacy SAP-based BI tools after two decades. Reporting was manual, time-consuming, and limited in detail, forcing IT involvement and preventing business users from answering questions quickly or creating flexible, self-service reports.

By adopting MicroStrategy, Coach gained drag-and-drop reporting, reusable templates, and mobile executive dashboards that deliver automated, timely insights. The new platform sped up pilot analyses (allowing store-level drill-downs by Monday), freed analysts for deeper work, improved in-store event targeting, and provided company-wide visibility and faster time-to-insight.

Coach New York

Danielle Schmelkin

VP, BI & Customer Engagement Solutions