Case Study: Centauro achieves a company-wide data culture and faster decision-making with MicroStrategy

Centauro - Customer Case Study

Centauro, the largest sports goods retailer in Latin America with 211 stores and a multi‑channel business, needed to keep operations running smoothly across physical stores, e‑commerce and apps while turning vast product and sales data into timely, trusted insights. The Analytics team’s mandate was to create a data culture, build a governed, high‑quality data environment and deliver faster, more agile decision support across the company.

Using MicroStrategy, agile methodologies and dedicated analytics resources, Centauro implemented a secure, governed platform that ensures consistent indicators and rapid, company‑wide access to trusted reports. The solution enabled business areas to make fast, data‑driven decisions—crucial during the COVID‑19 shift to e‑commerce—while training and cross‑functional exchanges embedded analytics skills across the organization.

Centauro