Case Study: AutoTrader.com achieves a mobile, more productive sales force and 40x platform usage with Strategy

AutoTrader.com - Customer Case Study

AutoTrader.com, founded in 1998 and based in Atlanta, is the Internet’s leading auto classifieds marketplace, aggregating nearly 4 million vehicle listings from 40,000 dealers and 250,000 private owners and attracting over 14 million buyers a month. Its roughly 1,000 Advertising Consultants previously spent hours preparing for dealer meetings with spreadsheets and laptops and often couldn’t answer ad-hoc questions on the spot, losing valuable selling time and opportunities.

AutoTrader built a MicroStrategy-powered iPad app called Strategic Account Management Process (AMP) to give reps real-time, offline access to reports, maps and account data, enabling instant answers and more interactive customer meetings. The pilot launched in six weeks and rolled out to the field in three months; platform usage jumped 40x (from 4,500 to 175,000 weekly requests), the sales force reported big time savings and a more professional presentation, and AutoTrader is expanding mobile capabilities further.

AutoTrader.com

James Tom

Sr. Director, Sales Strategy