Case Study: GUESS achieves faster AI-driven retail insights with Strategy One

How GUESS Unified Data to Power AI-Driven Insights with Strategy One

GUESS, the global retail brand, was looking for a better way to use enterprise data and move beyond manual reporting. Working with Strategy and its Strategy One GenAI program, the company explored how to make analytics more accessible, consistent, and easier to use across teams and regions.

Strategy helped GUESS implement GenAI bots and conversational analytics that aligned definitions, metrics, and KPIs across the business. The solution enabled natural-language querying with accurate insights in seconds, accelerated development cycles, improved data accessibility, and delivered faster time to value for projects.

Guess

Bruce Yen

Director of Business Intelligence