Case Study: TEDx sparks engaging event campaigns with Strategy Creative

TEDx 10 Years - Strategy

The customer, TEDx, approached the vendor, Strategy Creative, seeking a creative partner to help push their brand further. Their challenge was to develop an agile annual design solution that could adapt to a unique theme for each event season while working under the umbrella of the master TED brand.

Strategy Creative developed a suite of distinct yet cohesive promotional campaigns built around a defining curious question for each theme. This solution led to experimental forms of communication and impactful collaborations across language, graphics, and media. The measurable results included the successful execution of 7 campaigns for over 5,000 delegates across 2 cities, which earned the project multiple awards including 2 Silver and 4 Bronze awards at the Best Awards.

TEDx