Case Study: Lovat Parks Achieves Major Booking and Conversion Growth with StrategiQ

Lovat Parks boosts holiday bookings 71.94% with StrategiQ

Lovat Parks, a holiday park operator, faced the challenge of creating distinct digital experiences for their two key audiences: holidaymakers and prospective home owners. They needed to develop strategic customer journeys for these groups with very different needs and streamline their complex digital ecosystem. To address this, they partnered with the agency StrategiQ for a comprehensive digital solution encompassing business strategy, customer experience (CX), data, marketing, and technology.

StrategiQ implemented a multi-phase solution for Lovat Parks, beginning with a website redevelopment to create tailored user journeys. Subsequent phases involved technical SEO audits, a restructured content strategy, and a complete overhaul of their paid media approach to align efforts and optimise spend. This strategic partnership delivered exceptional results, including a 71.94% increase in holiday bookings year-over-year and a remarkable 1,940.57% increase in ownership conversions.

Lovat Parks