StrategiQ
11 Case Studies
A StrategiQ Case Study
Jacada Travel, a luxury travel company, faced the challenge of capitalizing on the resurgence in travel post-pandemic to convert browsers into high-quality leads and maximize their return on ad spend. They partnered with the vendor StrategiQ to implement a data-driven paid media strategy.
StrategiQ developed a comprehensive solution that integrated paid media, SEO, and data analytics, including a custom-built data attribution tool. Through meticulous keyword optimization, audience targeting, and continuous A/B testing, StrategiQ exceeded Jacada's deals target by 43% and achieved a remarkable 3,075% return on ad spend from won deals. This approach also drove a 63% increase in deals and a 56% increase in closed revenue year-over-year for the customer.