Case Study: David Shepherd Wildlife Foundation raises wildlife trafficking awareness with StrategiQ's AI-powered campaign

David Shepherd Wildlife Foundation boosts PR open rates to 45-55% with StrategiQ

The David Shepherd Wildlife Foundation, a wildlife conservation charity, faced the challenge of raising awareness and funds for the critically endangered pangolin. Partnering with StrategiQ, they sought an innovative campaign to illustrate the devastating journey of pangolin trafficking. For World Pangolin Day, they adopted the use of AI to create powerful visual storytelling.

StrategiQ developed a campaign using AI-generated artwork to depict trafficking through the eyes of a pangolin, a novel approach for the charity. This solution successfully raised significant awareness, achieving a 45-55% PR open rate and garnering 7.5k views on the campaign's Instagram launch video. The work by StrategiQ effectively highlighted the urgent plight of the species.

David Shepherd Wildlife Foundation