Case Study: Watier boosts growth and brand engagement with Strategic Objectives

Watier boosts sales up to 55% with Strategic Objectives

Strategic Objectives partnered with Watier, a leading Canadian prestige beauty brand, to help it maintain and grow its leadership position through a major rebranding. The challenge was to rejuvenate the iconic Lise Watier brand, now named Watier, and build sales in key product categories while resonating with modern consumers.

The solution from Strategic Objectives involved a strategy focused on five product launches and a 50th anniversary celebration, driven by a new #WATIERSociety influencer program on Instagram and TikTok. The agency also executed an experiential event to unveil the new brand. The results were outstanding, with sales soaring by as much as 55%, reaching over 19 million followers, and generating 5.3 million+ social media impressions.

Watier