Case Study: The Canadian Centre to End Human Trafficking drives awareness and Hotline calls with Strategic Objectives

The Canadian Centre to End Human Trafficking drives 353 million impressions with Strategic Objectives

The Canadian Centre to End Human Trafficking partnered with Strategic Objectives to address a critical challenge: a widespread lack of public understanding about the prevalence of human trafficking in Canada. Their goal was to raise awareness, promote the Canadian Human Trafficking Hotline, and ultimately drive more calls to this vital resource for victims and survivors.

Strategic Objectives implemented a multi-phase integrated marketing campaign. The solution began with research to inform a strategy that included a national media wave to educate the public, followed by a highly targeted and empathetic ad campaign timed around National Human Trafficking Awareness Day. This effort resulted in over 353 million impressions, a significant spike in hotline calls, and more than 300,000 video views, successfully driving action and awareness for the cause.

The Canadian Centre to End Human Trafficking