Case Study: Loacker boosts Canadian brand awareness with Strategic Objectives

Loacker grows brand awareness 13% with Strategic Objectives

The Italian wafer biscuit brand Loacker partnered with the PR firm Strategic Objectives to break through the highly competitive Canadian snacking category. Their challenge was to position Loacker as a pantry essential and grow mass brand awareness by associating it with relaxation and self-care rituals.

Strategic Objectives implemented a two-year bilingual program centered on promoting European serenity. The solution included an annual national survey on self-care, the creation of the Loacker Challenge, and exclusive influencer events. This award-winning campaign generated over 50 million impressions, a 30% national sales increase, and a significant rise in brand awareness, exceeding all its objectives.

Loacker