Case Study: Kia Canada boosts EV6 launch buzz with Strategic Objectives

Kia Canada drives 81.4M+ impressions with Strategic Objectives

Strategic Objectives was engaged by Kia Canada to launch the new EV6 vehicle and the brand's "Movement that inspires" mantra. The challenge was to entice and engage Canadians about Kia and electric vehicles during pandemic restrictions, requiring a sustainable and innovative approach that could reach automotive media, lifestyle influencers, and the public without a large in-person event.

The solution implemented by Strategic Objectives was the #KiaElectricSound concert, powered by the EV6 vehicle and featuring artist Fefe Dobson. The virtual-meets-real-world event was livestreamed to a national audience and included eco-friendly practices. This innovative approach generated over 81.4 million media impressions, 417 positive articles, 100% positive coverage, and secured 14 executive interviews, while also winning two industry awards for excellence.

Kia Canada