Case Study: Kia Canada drives positive awareness with Strategic Objectives

Kia Canada drives 7.5M+ impressions with Strategic Objectives

Strategic Objectives partnered with Kia Canada to help the automotive brand build its reputation and grow positive awareness beyond automotive enthusiasts. The challenge was to inspire everyday Canadian consumers by showcasing Kia's vehicles in a lifestyle context, educating them on the models through credible reviews and generating authentic content.

The solution implemented by Strategic Objectives was a six-month, multi-city influencer ambassador program. They paired 16 lifestyle influencers with Kia vehicles suited to their lives and had them share their genuine experiences. This strategy resulted in over 7.5 million media impressions and 250 posts, vastly exceeding campaign goals and generating 100% positive coverage for Kia.

Kia Canada