Case Study: Kia Canada drives 130M+ impressions with Strategic Objectives

Kia Canada - Customer Case Study

Strategic Objectives partnered with Kia Canada to build a dynamic, integrated PR campaign that would position Kia as a young, vibrant automotive brand and help it break into the lifestyle media space. Kia wanted to create consumer excitement, support its Canadian Auto Show presence, and generate stronger mainstream and social coverage around new vehicle launches, announcements, and award wins.

Strategic Objectives delivered three exclusive pre-auto show media events in Vancouver, Calgary, Toronto, and Montreal, along with media relations, lifestyle outreach, vehicle test rides, social media and media site audits, and video content for Kia’s new Telluride and Forte5. The campaign generated 130M+ media impressions, 460+ media stories, and 100+ relationships, with 100% positive coverage and award recognition from IABC/Toronto OVATION and CPRS Toronto ACE Awards.

Kia Canada