Case Study: Durex Canada boosts HIV/AIDS awareness and safe sex advocacy with Strategic Objectives and (RED)

Durex Canada - Customer Case Study

Durex Canada partnered with Strategic Objectives to support a social impact campaign with (RED) focused on HIV/AIDS awareness and safe sex. The challenge was to engage Gen Z, build a positive brand halo, and drive awareness and sales for Durex’s limited-time (DUREX™)RED condom tins while differentiating the brand from competitors.

Strategic Objectives executed the (Durex™)RED-Hot Hero Campaign using seven English and French Canadian lifestyle Instagram influencers plus national media relations around Valentine’s Day and the limited-edition product. The campaign generated 24K+ influencer post engagements, 3.16M+ earned impressions, and a 5% overall engagement rate, helping Durex Canada amplify awareness for the #HaveSexSaveLives initiative.

Durex Canada