Case Study: Roland Park Place boosts occupancy from 80.6% to 95.6% with Strategic Factory

Roland Park Place boosts occupancy from 80.6% to 95.6% with Strategic Factory

Roland Park Place, a continuing care retirement community in Baltimore, faced the challenge of increasing occupancy rates for both its existing residences and a new eight-story expansion. They partnered with Strategic Factory to develop a marketing strategy that could target these two distinct audiences without cannibalizing leads, with the goal of pre-selling 58 new residences within six months.

Strategic Factory implemented a comprehensive, data-driven marketing campaign centered on direct mail, supported by email, video, and social media. Their solution leveraged personalization and urgency, and their single-point provider model allowed them to handle strategy and production in-house. The campaign exceeded its goals, increasing overall occupancy from 80.6% to 95.6% and filling 52 new apartments. It also generated 9,615 leads and built a waitlist of 54 prospects, saving time for the sales team and proving the success of Strategic Factory's holistic approach.

Roland Park Place