Case Study: Maryland Family Network boosts engagement and fundraising with Strategic Factory

Maryland Family Network boosts page views 861% with Strategic Factory

Maryland Family Network, a nonprofit dedicated to supporting families and child care providers, faced challenges with its brand and marketing systems. Its identity was perceived as overly childlike, which hurt its credibility, and its direct mail campaigns suffered from inaccurate lists and poor performance. They partnered with Strategic Factory for a comprehensive brand and marketing solution to modernize their presence and improve efficiency.

Strategic Factory executed a full brand refresh, including an updated logo and color palette, and redesigned the organization's website for a more professional user experience. They also provided integrated campaign support with optimized direct mail and produced a wide range of branded collateral. The results were significant, with Strategic Factory's work leading to an 861% increase in page views, a 56.92% increase in user engagement, and a highly successful direct mail campaign that generated over 1,150 leads.

Maryland Family Network