Case Study: Magnolia Companies boosts engagement and leads with Strategic Factory's A/B direct mail campaign

Magnolia Companies boosts leads 15,105 with Strategic Factory

Magnolia Companies, a provider of plumbing and HVAC services, sought to expand its client base and reengage previous customers across its residential and commercial segments. They partnered with marketing vendor Strategic Factory to execute a targeted direct mail campaign boosted by omnichannel technology.

Strategic Factory implemented an A/B tested campaign using their Direct Mail Booster platform, which integrated direct mail with social media ads, email, web ads, and call tracking. This multi-channel approach generated an average of 14.15 impressions per piece for the commercial audience and 11.77 for the residential audience, leading to peak engagement rates of 5.21% and 3.92% respectively. The campaign successfully generated over 15,000 total leads, demonstrating its effectiveness for Magnolia Companies.

Magnolia Companies