Case Study: Everstand achieves a seamless rebrand with Strategic Factory

Everstand completes a seamless rebrand in time for its May 24, 2024 launch with Strategic Factory

Everstand, a nonprofit organization with a 150-year history, faced the challenge of a complete rebrand to better reflect its expanded mission. They needed to update a wide range of assets—from signage and apparel to print materials—on a tight timeline to ensure a seamless public transition and maintain stakeholder trust. They partnered with Strategic Factory for its marketing, design, and production services to manage this comprehensive initiative.

Strategic Factory worked closely with Everstand to align on strategy and then produced all necessary high-quality branded assets, including signage, mail campaigns, apparel, and promotional products. All materials were delivered on time for the launch, enabling a seamless transition. This resulted in a consistent new brand identity across all physical touchpoints and helped Everstand create a strong, positive impression to increase engagement with donors, staff, and the community.

Everstand