Case Study: Dallas ISD boosts enrollment and community trust with Strategar

Dallas ISD grows enrollment by 1,500+ students with Strategar

Dallas ISD, a school district serving 140,000 students, faced the challenge of communicating with its diverse, multilingual community to differentiate its offerings and sustain enrollment amidst demographic shifts. To address this, they partnered with Strategar for a forward-thinking communications strategy.

Strategar developed a multichannel solution including multicultural messaging, community event sponsorships, and hyperlocal digital campaigns. This culturally responsive approach successfully increased enrollment by over 1,500 more students than anticipated, while also expanding community trust and improving family connections to district programs.

Dallas ISD