Case Study: a major sporting goods retailer boosts footwear sales by 15% with StrataVision

Optimizing Footwear Layouts in Sporting Goods Stores

A major sporting goods retailer faced challenges with its footwear section layouts. The retailer needed to determine if the current designs were effectively driving traffic and sales, and to understand how a new layout might influence the shopper journey. They partnered with StrataVision to address these key questions.

Using its video analytics and Zone Retail Analytics, StrataVision first established a behavioral baseline and then measured the impact of a new layout. This data-driven approach led to a 15% increase in footwear sales. The solution by StrataVision also provided insights into shopper segments and associate engagement, enabling the retailer to optimize customer flow and overall store performance.